One episode fills the screen. It autoplays muted, because that is the only way browsers allow autoplay, and a tap turns the sound on for the rest of the session. A swipe up, a scroll, or the down arrow moves to the next episode; the previous one pauses. The right rail carries the episode number, a share button that copies the per-episode link, and the season label. At the end of a season a card offers the next season, or the show page if there is none yet.
The feed works with touch and with a keyboard, snaps one episode per screen on phones, and keeps the frame in a phone-shaped column on wide screens so a desktop viewer sees the same composition a phone viewer does.
Because each episode is a screen, the first second matters more than in longer formats. Start inside the scene with the cast already in it. End on the line, the look or the object that the next episode has to answer. The season draft is written with that structure in mind: ten premises that escalate and a final one that lands on a hook into the next season.
Keep the cast small and consistent. Three faces per take is the maximum, and a season that uses the same two or three people throughout is far easier to follow across ten swipes than one that introduces someone new every episode.
Every public episode has an address of its own, numbered by episode within the show. Opening that link loads the feed scrolled to that episode, with its own title and description for previews. From there the viewer swipes forward through the rest of the season. Episodes that are still private, or that were never cut, simply do not appear.